The U.S. Virgin Islands, first colonized by Europeans in the 1600s, were purchased by the U.S. for $25 million from Denmark during World War I. While a trading hub and plantation economy during colonial times, the U.S. insular area is currently primarily dependent on tourism revenue. Each year, the islands which include St. Thomas, St. Croix and St. John, host more than 2 million tourists, most of whom arrive on cruise ships at the territory's port facilities.
Several hundred thousand guests also arrive by air, and there have been substantial efforts to attract business travellers. Many of the hotels offer a number of incentives for business events, including credits, discounts, gift bags, and welcome drinks and entertainment.